I found a great blog written by an Indian professor that is well worth browsing if you are a marketing major (or even just interested in marketing). It's called Marketing Practice and bills itself as a resource on Indian brands. This site may also serve as a resource for those of you intrigued by various brands in India and writing your reflection papers on marketing.
Most interesting to you will be the little post on Ginger Hotels where we will be staying during our trip. This is really an innovative concept that is based on solid and extensive consumer research. How do you maximize the service elements that your target market considers important, while eliminating overhead and keeping costs and prices super low? The answer - "Please help yourselves ..." Provide services "on call" and outsource when possible. Eliminate any "nice to have" service that adds to prestige but is not actually used by a majority of customers (e.g., swimming pools).
Click here to get to the Ginger Hotel post. You will need to scroll down to the post of MARCH 13, 2007 (or use Ctrl-F to search for "Ginger Hotel" on the page).
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This is going to be interesting! Thank you for the links!
My blog: travelingaroundmyhead.blogspot.com
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